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Martin Lanting
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MARTIN LANTING ON OUT-OF-THE-BOX THINKING

I was 66 years old when I started IMU in 2018. I couldn’t even see the horizon of my future, but I knew everything had to be new and unseen. And this summer we even revamped our branding to be ready for the future.  In this article, I will emphasize

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Insure Marine Underwriting
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REVAMPING CUSTOMER ENGAGEMENT IN MARITIME INSURANCE

When it comes to insurance, it’s no secret that most people don’t exactly jump for joy. Ask anyone about their experience, and you’ll likely hear tales of negativity and disinterest. Empower a new era of customer engagement It is time to change that negative perception. As an industry, insurers protect

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insure marine underwriting
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UNLOCKING CUSTOMER LOVE IN THE INSURANCE INDUSTRY

Many retail insurers struggle to earn the love, appreciation, and loyalty of their customers. A concerning issue, according to a recent Forbes article titled: “How insurers can get their customers to love them?” With customers perceiving little differentiation between insurance providers, companies often find themselves locked in a price-driven competition.

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