As you can see in our corporate branding, we use the acronym of our full name ‘Insure Marine Underwriting’ in our word image. This acronym, IMU, is not used because it is just shorter. We say IMU, because it is pronounced as ‘I AM YOU’.  Pronouncing this name creates a

At IMU, we strongly believe in the power of teamplay. Acknowledging room for failure, embracing challenges together and solving problems as a team is what sets us apart in serving unwavering support and shared success to our valued customers.  A company needs to be visible and recognizable in the market

I was 66 years old when I started IMU in 2018. I couldn’t even see the horizon of my future, but I knew everything had to be new and unseen. And this summer we even revamped our branding to be ready for the future.  In this article, I will emphasize

When it comes to insurance, it’s no secret that most people don’t exactly jump for joy. Ask anyone about their experience, and you’ll likely hear tales of negativity and disinterest. Empower a new era of customer engagement It is time to change that negative perception. As an industry, insurers protect