GIVEAWAY
GIVEAWAY
FROM MY WAY TO THE IMU WAY
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ABOUT THE BOOK
In a market where products can be copied, the way we think, serve and act is what truly sets us apart.
In From My Way to the IMU Way, Martin Lanting shares personal experiences, professional insights and reflections from a career dedicated to maritime liability insurance. The book explores trust, service, claims strategy, market dynamics, technology, human behaviour and the responsibility that comes with specialist insurance.
Above all, it is about mindset.
Because at IMU, we are building more than an insurance company.
We are building a culture.
WHO IS THIS BOOK MADE FOR?
This book is written for professionals who believe that expertise alone is not enough.
It is for brokers, underwriters, claims handlers, lawyers, risk carriers, clients, young professionals and everyone with an interest in maritime liability insurance and the future of specialist insurance.
Whether you are new to the industry or have been part of it for decades, this book invites you to reflect, think differently and engage more deeply with the values behind the market.