REVAMPING CUSTOMER ENGAGEMENT IN MARITIME INSURANCE

When it comes to insurance, it’s no secret that most people don’t exactly jump for joy. Ask anyone about their experience, and you’ll likely hear tales of negativity and disinterest.

Empower a new era of customer engagement

It is time to change that negative perception. As an industry, insurers protect their customers’ balance sheets. The willingness of insurers to take over a customer’s risks on payment of a relatively low premium provides sufficient reason to encourage the customer to be indeed positive about the relationship with the insurer. Yet that is not enough to ensure customer intimacy.  

Customer engagement is about delivering on promises with accuracy, commitment, speed, and transparency. By truly understanding the customers’ needs and knowing their business, and by providing tailored coverage, insurers can demonstrate their presence and value. 

Go beyond the transactional nature of insurance

By fostering collaborative relationships. The goal should be to create positive experiences that resonate with the customers. By actively listening, sharing knowledge, embracing innovative solutions, and providing unwavering support.

This way, the maritime insurance landscape can be transformed from price-driven towards relationship-driven.

Aim to exceed expectations

At the core of customer engagement is the commitment to delivering results that matter. And these results should always exceed the customers’ expectations to satisfy the customer and to build trust and long-lasting partnerships. 

Welcome to a new era of customer engagement in maritime insurance, where protecting our clients’ interests and delivering exceptional service are at the forefront of everything we do. 

Curious how to unlock true customer love in the insurance industry? Read our previous article by clicking here.