The international marine insurance market is a specialised and vital component within the insurance industry and a critical component in global trade. Protecting various stakeholders involved in maritime operations for the unique risks and challenges associated with maritime activities. Time to dive a little deeper into the world of international

The premium of an insurance policy should not be based on general pricing, but it should be a reflection of the risk. That is why cost-effective pricing is important to provide the right value for both the policyholder and the insurance company.  Generally speaking, a cost-effective pricing behaviour is not

Fire claims increased remarkably last year. Over the last years shipping losses have declined drastically. However, fires at sea is a very significant uptrader in the financial losses in the global shipping industry. In this article, we dive deeper into the root causes of this increase and how a collaborative

As you can see in our corporate branding, we use the acronym of our full name ‘Insure Marine Underwriting’ in our word image. This acronym, IMU, is not used because it is just shorter. We say IMU, because it is pronounced as ‘I AM YOU’.  Pronouncing this name creates a

At IMU, we strongly believe in the power of teamplay. Acknowledging room for failure, embracing challenges together and solving problems as a team is what sets us apart in serving unwavering support and shared success to our valued customers.  A company needs to be visible and recognizable in the market

I was 66 years old when I started IMU in 2018. I couldn’t even see the horizon of my future, but I knew everything had to be new and unseen. And this summer we even revamped our branding to be ready for the future.  In this article, I will emphasize

When it comes to insurance, it’s no secret that most people don’t exactly jump for joy. Ask anyone about their experience, and you’ll likely hear tales of negativity and disinterest. Empower a new era of customer engagement It is time to change that negative perception. As an industry, insurers protect

Many retail insurers struggle to earn the love, appreciation, and loyalty of their customers. A concerning issue, according to a recent Forbes article titled: “How insurers can get their customers to love them?” With customers perceiving little differentiation between insurance providers, companies often find themselves locked in a price-driven competition.